The Conscious Business movement (also known as conscious capitalism) is growing rapidly, reaching beyond social responsibility to focus on increased awareness of a whole system view of the organisaion.
One of the most talked-about Conscious Businesses is Whole Foods, a top U.S. supermarket group founded in Texas in 1978 as a single store, now a Fortune 300 company enjoying revenues of $12.9 billion. For 15 consecutive years.
Fortune magazine has included Whole Foods on its list of “100 Best Companies to Work For”. Chairman and founder John Mackey says,
“I believe our philosophy of conscious capitalism will eventually be widely adopted primarily because it is a better way to do business, and it creates more total value in the world for all of its stakeholders.” John Mackey, Whole Foods.
The adjacent illustration from Maddock Douglas’ “Pyramid of Conscious Capitalism” outlining the hierarchy from society/environment, beyond profit, towards purpose – from survives to succeed to transform:
Raj Sisodia is one of the thought leaders of the Conscious Capitalism movement globally. His book Firms of Endearment: How World Class Companies Profit from Passion and Purpose is considered a foundational work in explaining the precepts and performance implications of pursuing a conscious approach to business.
Firms of Endearment: outperformed the Good to Great companies
- Over a 10-year horizon, by 1,026 percent to 331 percent
- a 3.1-to-1 ratio.
- Over five years by 128 percent to 77 percent
- a 1.7-to-1 ratio
Employees are full engaged in these types of organisations and the results reflect their commitment to the company . How can we encourage more organising to bring empathy humility and compassion in the workplace and a tribble bottom line.
The next blog Part 5 Reinventing Organizations and Theory U